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An advertising agency performs a wide variety of services for their clients and will need several different types of software applications to accomplish them.

Advertising Agency Software: What You Need to Know

Advertising Agency Software: What You Need to KnowThere are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:Create estimates and quotes, invoices and schedules for client approval Prepare drafts of a new brochure, print ad, or annual report for reviewManage client feedback on direct mail materials Track key project milestone dates Prepare and review media plans Prepare a storyboard presentation for a client Prepare market research Schedule project tasks Review rough cutsCreate project timelinesManage external client and prospect requestsSchedule mediaTime tracking Track expenses against estimatesPlan and analyze resources usageAccounting and bookkeepingTo meet these needs, an advertising agency should consider the following:Graphic Design Software The agency will need a creative design Application Suite like Macromedia Design Suite or Adobe Creative Suite to do the basic graphic design, storyboarding and other more creative aspects of producing advertising material.Audio and Video Editing Software If they do the mockups of their radio and television commercials in-house they will need to be able to edit them for client review before they turn everything over to the actual production company that produces the final versions.Office Applications - Most companies use Microsoft Office for word processing, spreadsheet and presentation software since it has become the standard for businesses.Contact Manager The agency needs a good contact manager to keep track of all of their client information. Larger agencies may want to opt for a sophisticated customer relations management (CRM) system instead.Email Client An agency needs a good email client. Although there are a lot of good email clients available, Outlook is the business standard and has scheduling capabilities for meetings, distribution lists, public folders, the ability to flag all correspondence from specific individual clients and basic content management capabilities. Project management, Time & Expense Tracking Software because they work on individual projects, an agency needs software that can track all of the costs associated with each project. The software should be able to track employee time with the ability to use split rates and multiple rates, raw materials, outsourced invoices, etc.Accounting Software They need standard accounting software that provides invoicing, accounts receivable, accounts payable and general ledger functions. Larger agencies may need the software to handle multiple currencies and tax codes. New PossibilitiesWith the advent of extranets, special software suites have been developed specifically for advertising agencies. They include programs that can provide contact management, time & expense tracking, project management, scheduling and email management. Some of the applications can even interface directly with the firms accounting software.Another innovation is the client service extranet. They have replaced email as the favored forum for sharing and organizing the vast number of documents that are part of all client/agency relationships.Using an extranet allows all employees, vendors, suppliers, clients and others on the project team to have real time access to all of the pertinent project details from anywhere in the world. Best of all, an extranet makes it possible to share the design documents, audio and video clips with the project online in real time. No more waiting for courier delivery or a face-to-face meeting providing better customer service than ever before possible.

Genius Marketing Disguised as a Good Message

Genius Marketing Disguised as a Good Message

The Dove marketing campaign called Real Beauty is an inspiring message to all women to love the beauty of their natural curve and figure. It is a campaign like no other before it in the sense that it uses real women. Dove held a casting call for women of all shapes, sizes, and colors to find proper representatives of Real Beauty. They needed to select a number of real women to be the models for their soap, hair, and skin products. The women range from short skinny flat-chest women to tall shapely women with thick thighs. The efforts of the campaign are to get women of all walks of life to see and value their real beauty and not strive for some unobtainable structure which years of advertisement and pressure of society has brain washed women to achieve. This revolutionary move in advertisement has struck a chord with women everywhere and is incredibly effective.Let's remember that Dove sells soap, conditioner, and lotions. Dove encouragement to appreciate your real beauty steals sales from women who would cover up blemishes with make up to buy Dove facial soaps and moisturizers. Women who would burn their hair in salons with highlights and chemicals are now motivated to use Dove shampoo and conditioner to revitalize their hair and keep natural. Dove's message speaks so intimately to women that they almost feel obligate to be faithful consumers. Dove so fully compliments women it is an incredibly seductive campaign, but it is packaged as caring and thoughtful. Dove is comparable to the dirt bag friend that a boyfriend can't trust, because the second there is a fight in the couple the friend is there to comfort and hold the poor pain inflicted female.It can be that after years of such under handed tricks and cheap gimmicks that consumers have become callus and cynical to the point of not buying into Dove's campaign. There is something about that white background and light blue dainty writing that seems pure, believable, and comforting though. Still, genuine or not the campaign is absolute genius. The campaign gives Dove a conscience which the general public can even consider a soul. This separates dove from all of the spiritless soap suppliers like Caress and Irish Spring.Despite the possibility that Dove's campaign could be a scheme to out sell other hygiene product labels it is still a much needed message to today's women. Hearing the message from teachers, friends, and mothers is never as comforting as seeing it in a magazine or on television. Seeing is believe for most of today's public; and for a young shapely girl to see someone as pear shaped as her on television and a beacon of beauty then she too can be a new standard of beauty. Of course in order to best present and preserve her beauty she must use Dove products, but at least she isn't pigeon holed into a unfavorable category of appearance. In reality women buy such products to be able to love themselves more, so why not buy something that fluffs your ego.

IT Jobs: How to increase your return on investment with online advertising

IT Jobs: How to increase your return on investment with online advertising

With predictions that the UK will be the first economy to spend more money on the Internet than on TV advertising, writing effective copy for your IT job positions is something that will separate you from your competition. With over 60,000 IT jobs advertised daily, online job advertising has now become the main technique for recruiting new employees. Nearly every candidate looking for IT positions look on the Internet first, so getting it right has never been more important.To ensure you get a return on your investment, there are four main areas of concentration: understanding how sites offering "IT jobs" work, understanding your audience, effective copy writing for "IT positions" and effectively monitoring/tracking your IT jobs positions.1. Understanding how IT jobs boards work:Its fair to say that technically most sites offering IT jobs function in the same way. A candidate inserts their search criteria into a search box and retrieves a list of results ordered by keyword relevance. This doesnt necessarily mean that an advert with the most instances of a keyword will come top. The calculation is likely to be based on keyword density; the number of times a keyword appears in comparison to the length of the advert. This is why you will often see recruitment consultancies writing particularly short but keyword heavy adverts. 2. Understanding your IT audienceThere are certain trends that all job seekers display regardless of the sector they are interested in but the online IT job market is practically fully developed now. It is important to understand their needs and to attempt to think like a job seeker sifting through masses of IT positions when composing your IT adverts.3. Effective copy writing for IT positionsGetting the right balance of information when writing the adverts for your "IT job positions" are a key element to consider when writing an advert. Too little information will not give the candidate the confidence to apply for the role whereas too much information will swamp the candidate or potentially intimidate them.Splitting your advert into 4 distinct sections provides a brilliant structure for any advert: Company description: candidates want to know whom they are sending their CV to. This is also your opportunity to sell your company as a great place to work. Job description: The three most important facts to include are overall responsibilities, day to day activities, working environment - this should include the size and experience level of the team. Skills & experience required: ideally this should be in bullet point or in a list detailing the key functions and skills that are essential for the role. Benefits offered: you want the best candidates so use this to sell to them. Remember, always think back to what would interest you in you were looking for IT jobs.4. Effectively monitoring/tracking your IT job positionsThe main advantage that online recruitment has given to employers are; speed and measurability. You are now able to get your IT jobs published and receive response quicker than any other media and edit and change the content of your IT adverts if they are not generating enough or the right response.

Flyers Positive and Lasting Impression

Flyers Positive and Lasting Impression

Studies conducted have proven that strong command of communication skills is directly related to raising money, launching a new product or service and sustain a long-term business. Moreover, to get your business edge, your marketing tools are on the average level or greater. To excel in communications is the key to attract more people. Moreover, when you make promotional items, say flyers, they must be well articulated.How do you do it? Here are the steps to make a positive and lasting flyer..1. Use a fragile hand in drafting the contents and the layout. Keep it simple yet daring so as to draw instant attention. Since flyers do not have much for a space, try using more pictures. They can also tell a lot about your business and your goals. With regards to your texts, use short yet catchy sentences or phrases. Just a few can catch the attention of a multitude. Build your message in a nice and honest way. Never claim false pretenses. It will just turn the enthusiasm off. 2. Create a center of attention. Flyers must have a catchy image or idea highlighted to immediately elicit eagerness on the part of the readers. Center that image or idea to give the flyer focus and dominant visual element. You emphasize it by making it bigger and putting more density.3. To give an organized look, separate your images and contents using boxes and borders. You group your information and enclose it in a separate box. You can also use light lines to emphasize division. 4. Flyer printing services must be entrusted to skilled and expert printers. Be sure that the printer you choose is also a reputable one. That way, you can get your promotional item at the stipulated time and with the quality you wanted.5. Once you have created a flyer, stick to it. Same message and design must reach other potential customers. To repeat customers, your message will be pretty much familiar. Now that you have created a positive and lasting impression, expect a raise in your sales percentage.

Increase The Performance Of Your Computer

From: regsweep Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn't require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them. Now, I've seen a lot of "get rich quick" programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it'd be because they had high- traffic websites with a lot of quality content. I'd know, because in one whole month, I never even made half of what they promised I'd make daily with their programs. Maybe you've already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered. I decided I'd look through the all of the "get rich quick" programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section. In conclusion, almost all of the programs I found were completely useless. The owners knew it, but they couldn't care less about their customers since they didn't offer refund policies! Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work. I spent some time working with those programs, and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work. Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying!

Write on your business card

Like the majority of sales people, I visit a huge number of clients and prospects every month, some end up buying some do not, but every single one of them has my business card. I attend business breakfasts, seminars and other networking event in my search for new contacts and ultimately new business, each person I meet also gets a business card. One day a few years ago I realised that I not only hand out a huge number of cards, but I also receive a fair few myself. I decided to go back through some of the older ones to see if I could find some new prospects. As I started to sift through them I began to realise that most peoples cards are actually meaningless in isolation. Unless you work for one of the few companies whos name actually reflects what you do, you may as well be writing your telephone number on a piece of paper and forgetting to add your name. ABC CompanyMr Bob JonesGeneral ManagerTelephone numberMobile numberFax numberEmail addressWebsiteWithout going online and looking at every single website I have no idea what the companies do!Likewise, all those people I had been diligently handing my business card too had every conceivable method of contacting me, written there in black and white, but no idea what I do! Its my job as a sales person to put my face about, make sure I am always contactable and remember as much as I can about all my prospects (with perhaps, a little help from my CRM). My prospects are also everyone elses prospects, they do not need to remember me, and so they need a little help.I realised the solution is simple. WRITE ON YOUR BUSINESS CARDS!!! Heres the scenario: The prospect gets back to the office one day and is told they need a new supplier for widgets, its his job to find one. He remembers speaking to a few suppliers at the seminar but cant remember exactly who, so he quickly flips through the cards collected, then, he comes across one, he cant remember the name or the face to match it, but, in nice clear writing it says Widgets, budget to high end Who gets invited in for a meeting?I'm one of those people who guard my business cards at meetings. I don't like meaningless cardboard connections (exchanging "business cards" without a purpose). I'm put off by someone who says, "Hello, my name is.... Here is my business card, can I have yours?" My suspicion is that I'm going to be put on someone's junk mail list. However, by first striking a chord, you've accomplished something very important in your networking mission -- you've found a reason to extend the relationship beyond the event at which you met.Not all prospects you meet are going to fit your ideal client (or center of influence) profile. This is especially true for me, since I have a highly specialized niche. Focus your attention on those who meet your criteria. Jot down notes on the back of the card (the reason for the solid connection), and then you'll have a conversation point in which to build your relationship at the next meeting or in your correspondence. Follow up quickly after the meeting by sending information you promised.The Term "cardboard connection" was coined by Anne Baber and Lynne Waymon authors of "Make Your Contacts Count" www.ContactsCount.com

Summary

An advertising agency performs a wide variety of services for their clients and will need several different types of software applications to accomplish them.